Hello, I am Shilya Lee.


I’m a product designer with over 10 years of experience creating user-friendly products through strategic planning and design thinking.

Services & skills I provide


Excellent design skills

I am a skilled product designer and manager with a strong focus on creating user-centered and visually appealing products. My expertise in user research, including persona development, journey mapping, and usability testing, allows me to design intuitive interfaces that meet users’ needs.

I also have a deep understanding of visual design, using color theory, typography, and layout to create engaging designs that communicate information effectively. Additionally, I have experience in creating design systems and UI guidelines that ensure consistency across multiple products and platforms.


Business-savvy and strategic design

I led design teams from the front, ensuring a high standard of quality throughout the product development process. My strength in product design strategy is demonstrated by my ability to structure product development based on the Minimum Viable Product (MVP) concept.

Additionally, my expertise in utilizing design thinking to influence company strategy has helped the team develop pitch decks and strategies for product pivots. By infusing design thinking into the company’s strategy, I have helped align product design with the company’s goals and vision.


Cross-functional & cross-culture

I excel in cross-functional collaboration, working closely with project managers, engineers, and stakeholders to develop solutions even under tight deadlines. My ability to maintain composure and focus during high-pressure situations allows me to effectively communicate with team members and drive successful outcomes.

My experience in front-end development and prototyping allows for effective communication with engineers. I also have experience working with teams in different countries, ensuring that products are appropriately localized.


Mentoring and coaching

As a design lead, I have guided and supported junior designers and product managers to develop their skills. This includes providing feedback on design deliverables, sharing best practices and trends, offering guidance on career development, and fostering a culture of learning and collaboration through team workshops and events.

Featured Works